Brand Ambassador Ad Film Shoot
Anushka Sharma × GIVA
Annual Campaign
Summary
GIVA’s largest brand campaign a year-long celebrity collaboration with Anushka Sharma planned from a single high-production shoot day to create a full annual content library. Owned end-to-end execution from creative planning and on-set leadership to post-production approvals, partnering closely with the CBO on narrative and brand positioning.
The Challenge
One Shoot Day, Six Campaigns: Create distinct narratives from a single celebrity window
Aspirational yet Emotional: Balance luxury appeal with festive relevance
Zero Reshoot Margin: Get every shot right in real time
Campaign System, Not One Film: Plan for modular storytelling across occasions
Multi-Platform Output: Assets for digital, retail, OOH, social from the same footage
Creative Variety, Visual Consistency: Different moods within one brand language
The Role
Creative Producer & Creative lead
The Execution
Creative Strategy & Pre-Production
Casting & Contracts: Coordinated with talent agencies for negotiations and finalization
Scripts & Storyboards: Co-created with CBO & production house for distinct stories
Jewellery Curation: Selected GIVA pieces per mood, color story, styling
Styling Direction: Briefed wardrobe, hair, makeup for supporting cast
Set & Mood Design: Defined visual references with production team
On-Set Management
On-Ground Lead: Aligned director, DOP, crew, celebrity team
Brand Custodian: Ensured creative + commercial accuracy in real time
Live Shot Review: Flagged instant reshoots across 6 narratives
Compliance Check: Verified product visibility, mood, assets (film + stills)
Post-Production & Delivery
Final Selections: Photos for retail, web, print, digital
Stakeholder Approvals: Managed edit sign-offs
Platform Adaptation: Reels, Stories, statics from hero film
Edit Supervision: Color, sound, 60s / 30s / 15s cuts delivered
The Outcome
6
Distinct campaign moments from one shoot
85k+
Clicks on Creatives
40M+
Overall Impression
35%
CTR increase in performance creatives
The celebrity-led assets drove measurable uplift in brand consideration and contributed directly to sold-out performance during key festive windows. The campaign successfully repositioned GIVA in the luxury jewellery consideration set while maintaining emotional accessibility across India's most commercially significant gifting occasions.
Skills Showcase
Campaign Strategy | Budget Management | Vendor Coordination | Scriptwriting & Storyboarding | Stakeholder & CBO Alignment | Creative Direction | Asset Management | Jewellery Styling & Curation | Post-Production Supervision | Multi-Occasion Campaign Plannin