Celebrity Collection Launch & Pan-India rollout
Bhumi Pednekar × GIVA
The Bhumi Collection
Summary
A nature-inspired celebrity collection built from brief to Billboard, leading creative strategy, end-to-end production, and omnichannel rollout for GIVA's highest-profile collaboration of the year.
The Challenge
Go beyond endorsement make Bhumi's identity as a nature advocate and the collection's floral sustainability DNA feel genuinely unified, not transactional.
Communicate thematic depth (femininity, nature, versatility) to a mass-premium audience.
Make the convertible, multi-wear mechanic the collection's hero differentiator legible.
The Role
Creative Producer & Creative lead
The Execution
Creative Strategy & Concept
Developed the end-to-end campaign concept mood boards, visual identity, and tone-of-voice
Mapped each piece's botanical inspiration to a visual narrative
Resolved the convertible jewellery communication challenge
Pre-Production
Curated the hero jewellery edit for visual storytelling potential and convertibility demonstration.
Managed celebrity coordination and contract alignment with celeb's team ahead of shoot.
Curated all scripts and storyboards for the hero film and short-form formats.
On-Ground Production
Managed the celebrity team relationship throughout the shoot approvals & creative continuity.
Tracked the full deliverable shot list live.
Ran on-set compliance checks product visibility, brand mood, and asset.
Post-Production
Curated final image selects for retail, e-commerce, print, and digital.
Supervised colour grading, sound, and edit cuts delivered versions from the hero asset.
Managed all stakeholder review cycles and edit sign-offs across internal and external teams.
Omnichannel Rollout
Adapted hero content into platform-native formats and performance marketing layouts
Oversaw pan-India rollout of BTL assets, including mall hoardings, airport displays, and retail installations.
The Outcome
200+
Mall screen & retail display rollout
8k+
Stores formats from a single shoot
12
Film cut lengths: 60s / 30s / 15s
360°
Digital + performance + offline coverage
The Bhumi Collection established GIVA's most creatively cohesive celebrity collaboration to date seamlessly from hero digital film to in-store experience, with brand and celebrity identity in genuine alignment.
Skills Showcase
Campaign Strategy | Budget Management | Vendor Coordination | Scriptwriting & Storyboarding | Stakeholder & CBO Alignment | Creative Direction | Asset Management | Jewellery Styling & Curation | Post-Production Supervision | Multi-Occasion Campaign Plannin